Google Shopping: the big problem The lack of Special Database keyword targeting is what can make Google Shopping a tricky channel. We're at the mercy of Google matching searches to a product in Shopping. Do you want to make a higher bid on relevant searches that come in? No way, you have to do a product bid increase, and this Special Database gives its problems. Suppose we make a 1 euro bid increase. For example, we offer on: [Nike Air] [Nike Air Jordan Retro 7 GG Mulberry] Money over the bar With this approach, which the majority of Shopping advertisers use, you can potentially lose a lot of money on more general keywords such as [Nike Air], where the CPC on these general keywords is also very high due to Special Database the large number of competitors.
Well Mike, what options are there? What we Special Database can do is rule out the exact search [Nike Air], which is likely to cost a lot and convert poorly. But what if this exact search results in a number of conversions Special Database with a relatively low CPA? hmm. What we can also do is a bid reduction on the product. But with this promotion, you also immediately bid down on the mega-super-high-conversion-specific-searches like [Nike Air Jordan Retro 7 GG Mulberry] What are the alternatives? Well, we can also create a new ad group, exclude the keyword [Nike Air], make bid changes and pray for a happy ending. Hobbies? This is your Special Database new hobby!
My question to you therefore remains: 'Would you Special Database like to make a different offer on [Nike Air] than on [Nike Air Jordan Retro 7 GG Mulberry], and still have hobbies? I thought so too! Control your Google Shopping Special Database campaigns If you want control over your Google Shopping campaigns, read on. I'll show you step by step how you can bid at keyword level in Google Shopping, without pulling your hair out. I lost several while trying this strategy. Chances are you're familiar with Google's See Think Do Care model . It is a clear Special Database representation of the customer journey and you can link a message to the different phases in a relatively simple way.